May 09, 2018
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Food Mislabeling – Trader Joe’s
Feinstein Doyle Payne & Kravec, LLC represents a proposed nationwide class of consumers in a food mislabeling case who purchased Trader Joe’s food products that it marketed as “All Natural” or “100% Natural.”
The lawsuit, filed in the United States District Court for the Northern District of California, alleges that since October 24, 2007, Trader Joe’s labeled various products as being “All Natural” or “100% Natural,” yet federal regulations identify a number of those ingredients as synthetic or otherwise not existing in nature.
As noted by the Court in its June 14, 2012 Order partially rejecting Trader Joe’s Motion to Dismiss, the Second Amended Complaint alleges that Trader Joe’s products were mislabeled because “each of these products contains one or more  synthetic ingredients” as defined by the FDA, and “that Trader Joe’s profited unfairly by marketing and selling these ‘All Natural’ products to health-conscious consumers at a premium.”
Based on these allegations, the Second Amended Complaint seeks to enjoin Trader Joe’s from labeling its products “All Natural” or “100% Natural” when they contain non-natural ingredients, and to recover damages and/or restitution for any wrongful conduct.
Please contact Attorney Joe Kravec for further information.